TRACEABILITY:
California Tomato Farmers (CTF) is among the industry leaders in traceability, trace back technology, and electronic recordkeeping of tomatoes. During the summer 2008, CTF participated in a Harvard-led effort to examine trace back abilities. CTF members were able to conduct product trace back within a matter of hours and, in one case, within 45 minutes.
OUR ADVANTAGES:

A survey of consumers by the Perishables Group found that more shoppers prefer field-grown tomatoes.